In online advertisement, popups are used extensively due to their efficiency in attracting the visitor's attention toward a specific message, offer or any other type of content.
But while adored by marketers, popups can be true buggers for the browsing folks. From a user's perspective, popups can be also annoying or dangerous, other than useful.
It's up to you, as a website owner to determine how yours will be perceived by your audience.
Best practices for using popups on your website
To create popups that will serve both yours and your website's visitors best interest, you need to make sure you follow a few simple rules:
- Use popups without ruining user experience
On your website, people should be able to freely and easily accomplish whatever action they wish, without any interruptions. Making your website difficult to browse with lots of windows popping up on every mouse click will not get you any advantages at all. You will only manage to get your audience furious, leave and never come back.
- Provide useful, non-spammy content
Think of your popups as a helping hand you give to your visitors in order for their journey on your website to be a fulfilling one. With this in mind, you need to make sure that the content you provide through popups is in relation with what your visitors need, rather than with what you, as a marketer need.
- Do not block other webpages or content
Technical aspects of your popups should concern you just as much as the marketing advantages you are aiming for. Therefore, you need to make sure that your popups can be moved or dismissed by the user if desires to.
The best way to create popups
One of the main advantages of using popups is flexibility. Popups allow you to push forward messages, offers or promotions to your visitors without changing the design or structure of an entire webpage.
However, there was a time when this flexibility was shaded by the inability to create such popups with too much ease. Back then, to create a single popup, you would have been required to have both programming skills and a few hours to spend. Not to mention the poor designing that was most often seen on popups around the web.
But, luckily for the less technical marketers out there, those days are far behind us and now there are free tools available that enable fast, easy and customized creation of popups for websites.
How to create a popup with LeadConverter
LeadConverter is specially designed to enable online marketers and website owners to fully take advantage of using popups, without worrying about the technical aspects behind them.
You can sign up to LeadConverter for free and start creating your popups immediately.
Just follow these quick steps:
1. Click the [Popups] menu and [Add New Popup]
2. Choose a name for your new popup and click the [Edit popup content] to start designing your popups.
3. There are multiple types of popups available to choose from:
4. Specify the segment of visitors to whom the popup will be displayed.
5. Customize colors and fonts, to blend in with your own website design.
6. Save your work and you're done!
After that, you are able to switch the popup display on or off whenever you wish, from the Popups menu.
About using LeadConverter
The free plan of LeadConverter enables you to create an unlimited number of popups for one website and up to 50 clicks per months for all your popups. If you need more websites or clicks, you can upgrade to a higher plan at any time.
More than just a popup creation tool, LeadConverter offers multiple advantages:
- Free & easy to use
- No programming skills required
- Customizable design & content
- Popup stats
- A/B testing
- Targeted segment of visitors
- Realtime analytics and messaging
- Works on any platform
I'd be happy to hear how do you create and use popups on your website or learn about your own experiences with LeadConverter, so please, let me know through the comments section below.